Startup Founders Are Prioritizing Events to Drive Growth
As the year wraps up, startup founders across Nigeria are stepping out from their laptops, shaking off the stress, and diving headfirst into end-of-year events — from pitch competitions and networking meetups to major conferences. These events aren’t just about filling the calendar or showing face; they’re power moves. For many founders, it’s a chance to secure the funding, partnerships, and connections that will propel their businesses forward in 2025.
In an industry where “who you sabi?” can open doors just as much as “what you sabi?”, showing up at these events is non-negotiable. But why is this a norm for these set of people especially at this time of the year, we’ve highlighted a few. Let’s walk through it together.
1. Chasing the Bag: Connecting with Investors
We all know “capital is life” when it comes to scaling a startup. Year-end is a critical window for catching the attention of investors — both local and international.
Many Nigerian VCs, angels, and grant providers use this time to scout for startups that stand out. Pitch competitions and showcases, like the ones at Lagos Startup Week, Art of Technology Lagos, or TechNext Conference, give founders a golden opportunity to make their case face-to-face. Investors aren’t just buying into your business model; they’re buying into you. Your passion, clarity, and vision are what leave lasting impressions.
Pro Tip: A well-prepped 2-minute pitch could be the difference between walking away with a handshake or walking away with a check.
2. Partnerships: Collaboration Over Competition
If there’s one thing the Nigerian startup ecosystem thrives on, it’s collaboration. Whether you’re a fintech startup looking to partner with a payment gateway or an agritech business needing logistics support, networking events are prime hunting grounds for strategic partnerships.
These collaborations can help you unlock new markets, reduce costs, or simply gain credibility. For instance, eCommerce startups use events to connect with logistics partners like GIG or Kobo360, while SaaS founders scout for other startups whose solutions can integrate with theirs.
The “no man is an island” principle holds true here — partnerships often save startups millions of naira and years of trial-and-error.
3. Gaining Knowledge: Staying Ahead of Trends
The Nigerian market moves fast, and what worked in 2024 might be outdated in 2025. Founders need to stay sharp, and year-end conferences provide the perfect platform to learn what’s trending.
Whether it’s the rise of AI adoption, blockchain applications, or greener solutions for energy, events offer insights from thought leaders who’ve “been there, done that.” For example, learning about the role of AI tools like ChatGPT or affordable cloud solutions can help startups scale efficiently, even on a tight budget.
At events like Techpoint Build or StartupSouth, founders hear firsthand about what’s next, so they can plan ahead rather than play catch-up.
4. Building the Founder Community: You’re Not Alone
The startup grind can be lonely. Founders often spend their days fighting fires: chasing clients, and pitching non-stop. Year-end events provide a welcome break to connect with fellow founders who understand the hustle.
It’s where you hear someone say, “Guy, that investor no gree me too,” and you realize you’re not alone. You share stories, laugh, and sometimes cry over the shared struggles of Nigerian entrepreneurship — the lack of power supply, unstable internet, or delayed payments.
These connections go beyond small talk. They lead to mentorship opportunities, collaborations, and support systems that will keep you going when things get tough.
5. Putting Your Startup on the Map
End-of-year events are also about visibility. Nigerians respect “results over noise”, but you can’t expect your product or service to sell itself. Whether you’re pitching your business on stage or sharing insights as a panel speaker, these events put you in the spotlight.
A strong showing at an event can make your startup the talk of the tech scene. Media houses like TechCabal, Nairametrics, and BusinessDay are often present, scouting for stories to tell.
Before you know it, your company could be featured in an article titled “Top 10 Nigerian Startups to Watch in 2025.” That’s free marketing you can’t afford to miss!
6. Ending on a High: Taking Stock and Recharging
Founders work hard, but sometimes we forget to pause and reflect. Year-end events aren’t just about chasing deals; they’re also about appreciating how far you’ve come.
Whether your startup survived its first year, launched a product, or closed your first big deal, showing up at these events reminds you that you’re part of a vibrant, growing ecosystem. You’ll see others winning, and it will inspire you to keep pushing.
And don’t forget to breathe. As the year closes, take a moment to celebrate your wins — even the small ones.
For Nigerian startup founders, year-end events are more than social gatherings — they’re game-changing opportunities. Whether you’re pitching to investors, learning from industry leaders, or forming partnerships, showing up with intention can set the stage for your 2025 success.
As you dust off your best pitch deck, iron that blazer, and head out to the next event, remember: “Your network is your net worth.” One handshake, one conversation, or one pitch could change your entire trajectory.
So go out there and secure the bag — the year isn’t over yet. 🚀
